Overview

Project Scope: Comprehensive Branding (Add-ons: Pattern Design, Photo Direction)

Hungri Street is a food catering and cooking service that offers an intimate and laid back setting for foodies. Created for those who want to indulge themselves with personally prepared street food and homestyle dishes, Hungri Street is the epitome of "good food with good company". Each meal is specially prepared by Chef Hung, purposely made to reawaken the senses with warmth and excitement in every bite.

Concept Breakdown

Throughout our discovery call and discussions we paid close attention to what the owner of Hungri Street envisioned the brand to be: simple and modern, a friendly place to hangout, casual and laid back, affordable, warm and inviting, inclusive (for everyone), fun, food from the heart, an experience that feels intimate and creates connection.

Brand Guidelines

As a new business, Hungri Street needed a branding package to set a foundation for their brand identity and visuals, but also one that would allow ample room for their business to scale. As we created the visual elements for Hungri Street, we kept the brand's persona in mind and how we expected each element to be used while the brand grows and pivot.

Client Feedback

"In my search for brand design, I ran into Ultra Rare Club that took great care of my needs. Throughout the consultation of the process, they paid very close attention to the ideas and imagery that I wanted to convey. They made it easy for me tofreely express my thoughtson the designs I wanted. Their consistent feedback every step of the way helps reassure you are getting exactly what you envision. You can feel the passion they have for the work they do and care deeply about their clients' goal. I am beyond satisfied and very pleased with the high quality of work they are able to perform and in such timely manner from start to finish. I believe in their services that they provide and will trust them for many more future projects."

Hung H.
Founder, Hungri Street

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