Hungri Street is a food catering and cooking service that offers an intimate and laid back setting for foodies. Created for those who want to indulge themselves with personally prepared street food and homestyle dishes, Hungri Street is the epitome of "good food with good company". Each meal is specially prepared by Chef Hung, purposely made to reawaken the senses with warmth and excitement in every bite.
Concept Breakdown
Throughout our discovery call and discussions I paid close attention to what the owner of Hungri Street envisioned the brand to be: simple and modern, a friendly place to hangout, casual and laid back, affordable, warm and inviting, inclusive (for everyone), fun, food from the heart, an experience that feels intimate and creates connection.
Brand Guidelines
As a new business, Hungri Street needed a branding package to set a foundation for their brand identity and visuals, but also one that would allow ample room for their business to scale. As I created the visual elements for Hungri Street, I kept the brand's persona in mind and how I expected each element to be used while the brand grows and pivot.
