Tsukuru Society is a brand that takes its inspiration from Japan with the word "Tsukuru" translating to "Make" or "Create". Influenced by Japanese pop-culture and street style, Tsukuru Society incorporates a combination of kawaii ("cute") and kakkoii ("cool") into their everyday lifestyle products such as drinkware and stickers with chibi anime illustrations and cozy vaporwave aesthetics.
Branding Sheet
We designed a visual foundation for the brand based on: Japanese aesthetics, anime pop culture, cool street style, and cute chibi characters - attributes that the brand could expand into if not currently already.
The logo we designed incorporates bold, rounded strokes with subtle curls of the typeface - a balance between cute and bubbly, but clean and minimal. It's paired with the kanji writing of "tsukuru" to emphasize the Japanese aspect of it, followed with an asian-style cloud as the brand mark to iterate the meaning of "creation". We then tied all the elements together by curating and applying a color palette that is soft, playful, and inviting, but incorporates an edgier, more serious tone that has enough contrast.
